WMG International: Driving Innovation in Game Monetization

At the Ukraine Pavilion, we’ll have both game developers and companies that provide useful services to devs. WMG International is one of them, so let’s get acquainted with what they do!

Global Ad Tech Partner for Game Developers

WMG International offers cutting-edge ad tech solutions for advertisers and publishers globally, delivering customized, technology-driven advertising to achieve personalized objectives. As a programmatic game monetization platform, WMG monetizes mobile, web, and console game inventory through video and banner ad campaigns for various brands, including e-commerce, automotive, and FMCG, using the CPM model. We are an official Google MCM partner, IAB-certified tech vendor, TFC 2.2 compliant, TAG-verified, and a provider of Prebid solutions.

With Hearts Rooted in Ukraine

Initially, WMG International was a company that was established in Los Angeles by Ukrainians in 2014. The technical core of our solutions is created by smart Ukrainian developers and a professional team. 

One of our offices is based in Kyiv, and we are happy to represent Ukrainian products worldwide and encourage global companies to cooperate with Ukrainian businesses.

Key Challenges We Face Today:

1. Targeting the Right Audience: Successfully reaching the appropriate gaming audience at the optimal time with tailored messages specific to each advertiser’s vertical remains a significant challenge. Ensuring precision in audience targeting is crucial for maximizing campaign effectiveness and ROI.
2. Educating Non-Gaming Advertisers: Another challenge is educating advertisers from industries outside of gaming on the value of allocating their advertising budgets to gaming inventory. Many off-game industry advertisers need to understand the vast potential and engagement opportunities within the gaming environment.
3. Developing Future VR Advertising Technology: Building the technology necessary for future VR advertising solutions is an ongoing challenge. As VR continues to evolve, creating advanced, immersive advertising experiences that integrate seamlessly into VR platforms is essential for staying ahead in the industry.

WMG’s Vision for Advancing Ukrainian Game Development

From WMG’s perspective, to develop the Ukrainian game development industry, several key steps should be taken:

1. Invest in Education and Training:
   – Establish specialized game development programs in universities and technical schools.
   – Offer workshops, boot camps, and online courses, etc.
2. Support and Incentivize Startups:
   – Provide grants, tax incentives, and funding opportunities for game development startups.
   – Create incubators and accelerators specifically for game developers
3. Promote Industry Networking and Collaboration:
   – Organize conferences, expos, and networking events to bring together developers, investors, and publishers.
   – Foster a community through online forums, social media groups, and local meetups to encourage collaboration and resource sharing.
4. Engage with International Markets:
   – Promote Ukrainian game development on international platforms and at global events to attract foreign investment and partnerships.
   – Support local developers in participating in international competitions and expos to gain visibility and credibility.
5. Encourage Government Support: Advocate for policies and regulations that support the growth of the game development industry.

By taking these steps, Ukraine can build a robust and dynamic game development industry, fostering innovation, creativity, and economic growth.

So, as Ukraine’s game development industry grows, companies united by common goals are key to shaping its future. Together, through collaboration, innovation, and support, Ukraine can become a leading force in the global game development scene. Let’s move forward, united in our vision for a bright and prosperous future!

You may explore the details about the company and watch a video about its services here!